How Can Estate Agents Better Utilise Social Media

Social media influences much of what occurs in the real world. People have forged glorious careers by working away online.

After all, young people flock to cyberspace for guidance from influencers and businesses. They are the future, and these habits will likely become more common. There’s no point denying it! Estate agents shouldn’t shun what’s coming, either.

Turbulent real estate and economic conditions are causing much anxiety among the public. If estate agents could step in and be an all-knowing, comforting presence, they’d undoubtedly put themselves in far better standing.

Social media is an instrumental tool for estate agents to get ahead during times of crisis. If you’re working in the industry, read on for tips on better utilising these digital platforms.  

Realise It’s Full Potential

Estate agents use social media for various things. It would help if you tried to understand the breadth of its potential in the context of being an estate agent first.

You can use social media for many things, including:

  • Collaborating with influencers
  • Engaging your community publicly.
  • Providing virtual tours and videos of your listings.
  • Linking to consumer-friendly content you’ve made; top tips, how-to articles, etc.
  • Creating and facilitating networking opportunities with industry peers.
  • Conducting market research to monitor competitor activities and consumer trends.

So, as you can see, social media is more than just a messaging platform. It can provide crucial insights and help you establish stronger foundations for your agency. Don’t underestimate the potential of social media!

Hire Expert Help

If you’re an expert in real estate, that can be enough. There’s a reason navigating social media can be a discipline all of its own. Should you try to master both, there may be limits on how much you can fulfil your potential in either world.

Fortunately, there’s help out there that specialises in providing strategies in social media for estate agents, getting them seen by more people. Every client of Distribute Digital is assigned a fully dedicated UK-based account manager. Full transparency is guaranteed from the beginning, with no use for contracts, and clear and concise communication is also a priority. Their services are well-reviewed by others they’ve worked with, and you can send them custom proposals for what you’d like to achieve through social media. 

Services like these can be multifaceted, too. They may also be able to help with designing and developing your website, Pay Per Click strategies on Google Ads, and Search Engine Optimization (SEO). SEO, in particular, is essential to have, as it ensures all of your social media content ranks as high as possible in Google search results, generating more clicks and conversions.

Rethink Controversial Platforms

Some organisations try to have a presence on as many social media platforms as possible. While it’s understandable to have that goal to boost visibility, it can risk complicating the picture.

Social media is under constant scrutiny. Questions are often being asked of key platforms about whether they can protect their users and more. Corrupt individuals can lead to some social media sites, and these cases have been well-documented in the mainstream media.

It may be best for your agency to avoid platforms known to generate immense controversy. For all their failings, Facebook and Instagram may be okay to have a profile for your agency featured, but anywhere known to generate hateful content en masse should be avoided. There’s no sense clambering aboard a sinking ship or risking being associated with unethical characters.

These decisions are about more than your agency’s reputation, but accessibility too. People are trying to avoid toxic cyberspaces more than ever before. Spend more time and resources investing in social media platforms that are popular, uplifting, and much-loved. That focused approach will generate the most promising results for your estate agency.

Establish Storytelling Appeal

Real estate can either be a dry and tedious subject of discussion or something that’s fascinating and highly appealing to all. There’s a fine line here, but the distinction often comes down to hope you broach the topic.

Contrary to what many might believe, the power of storytelling can shape a social media strategy, helping people become more immersed in your area of expertise. While some people use these platforms as a way to read snippets of information, others are determined to immerse themselves in new possibilities and modes of thought.

Of course, real estate as an industry lends itself to storytelling particularly well. Homes are often associated with lifelong aspirations and long-held aesthetic desires. They can encapsulate the dreams people have cherished all their lives. Estate agents often lean into these ideas with their property listings, using descriptive language that doesn’t just advertise a home but also sets a scene.

Keep all of this in mind when you’re fine-tuning your estate agency’s approach to social media. Talk about the history of old buildings and architecture. Develop posts on the success stories of willing past clients and integrate their comments into the copy. Detail renovation projects from conception to completion. It can all make your agency’s social media profile a bit more magical!

Author: Ryan Byrne