5 Ways Real Estate Is Ready For AI

There are so many businesses that are using AI in order to improve their work. Have you thought about how AI will improve the real estate business? Yes, there are several ways AI can be implemented right now, making your work easier and smarter overall. Here’s how you can start using AI in real estate right now.

1. Making Recommendations More Relevant

Yes, as a real estate agent, you’ll be looking to get to know your customers on a personal level. You need to know who they are and what they need from you. That’s something that can only be done in person, as you understand what your clients want and how to get it for them.

With AI though, you can help streamline the process for your clients. You’ll need to be able to convert the data about them into something an algorithm can use, but once you have done this you can improve the recommendations you make for them. For example, on your website, the AI can help find the properties that the visitor is really searching for. That makes them more likely to pick you to help them close on the perfect home.

2. Predicting Property Values

No one can know exactly what the property market will be like in the future, but with AI you can have a very close guess. With a wealth of data on property prices going back decades, you can use AI to predict what prices can look like in the future. This is already being done by several companies, such Skyline AI.

With this AI, you can see whether prices are due to rise or fall, and what rents are going to look like. With that, you can start making plans for the future, so you can be one step ahead of the competition.

3. Help Clients When You’re Out Of Office

No matter how hard you work, there’s always going to be times when you can’t be in the office ready to help clients. However, they may have questions when you’re not there. With the right AI though, you don’t have to worry as they’ll be able to talk to chatbots when you’re not available.

Chatbots have been in use for a while now, and they’ve proved to be very useful to businesses across a wide array of industries. Modern chatbots are so intelligent that they can even pass for real people, so customers will be happy they can talk to someone, and you’ll be happy as you can follow up with them and make the sale.

4. Improve Lead Generation

You’ll always be looking for new leads, new clients needing your help finding the right property. That’s a lot of work for you, and time consuming too. That’s why a lot of real estate agents are using AI to get ahead here.

As an agent, you want to be able to sort your customers into different niches, to help them find what they want. With AI, you can use powerful algorithms to see who’s looking for what.

For example, Zillow know that a lot of people browse their site looking at ‘dream homes’ they’re not thinking of buying. Their algorithm will help them sort these out from those who are actually looking into these homes to buy.

5. More Efficient Mortgage Lending

Mortgages are a big part of the home buying process, and AI is helping improve it for home buyers. In the process of applying for a mortgage, lots of documentation has to be supplied and analysed. It takes a lot of manpower to do this, slowing down the process.

With machine learning AI, it can scan these documents much more quickly. That means there’s no more waiting around, and applications go through quicker.

These are just a few ways how AI is making a difference to the real estate industry. You’ll want to look into how it’s working, and see how you can use it in your own work. To stay ahead, AI is the way to go.

Technical Writer and Project Coordinator Sara Sparrow, Best essay services and Study demic, spends most of her time attending tech and marketing conferences as well as providing consultations to businesses on these topics.  When she has a minute, she also contributes to magazines and blogs, including Rated writing.

Real Estate Video Marketing: 7 Useful Tips

Visuals are an important part of selling any item, product, or thing. The real estate industry relies on images and videos to market to potential clients and home buyers. With appealing visuals that entirely display what a home has to offer, more people will be interested in homes and other housing options. Video marketing isn’t always easy, and can require both immense time and effort. If your company is struggling with real estate video marketing, here are 7 useful trips to guide you through the process.

1. Accessibility

Making your videos as accessible to your client market as possible is an effective strategy. Most people browse online when looking for things, this includes searching for houses. Ensure that your website and other platforms you post your videos on are mobile friendly. This will increase the likelihood of high interest and viewership.

2. Quality Videos

There is no point investing time and money into low quality videos. You should hire a professional videographer who can successfully capture homes and properties. Having quality videos will not only add to the credibility of your company, but impress individuals in the property market. Humans are drawn to beauty, perfection, and appealing sights. Creating quality videos will set you up for success, and help your real estate company and agents receive more responses.

3. Video Marketing Platforms

We are in the age of digital marketing innovation and dominance. Relying on your website alone will not be an effective strategy for increasing media outreach. Youtube, Instagram, Tiktok, and Facebook are all free social media platforms. They all have some form of video posting and marketing options. On these platforms you can get monetization through ads when you receive enough viewership in different ways. Millions of people are active on these sights daily. It is now a popular option for home buyers to search up properties on social media sites. Utilize these platforms so you can adhere to social media users, and expand your video and visual accessibility.

4. Hire a Social Media Marketer

If nobody in your company is capable of video marketing on their own, try hiring a social media marketer. With the help of a social media marketer, your videos can perform better. You’ll always have someone to respond to comments, regularly post, and keep the video aspects of your company up to date.

5. SEO (Search Engine Optimization)

When people are searching for their ideal or dream home, they will be likely to use specific wording. SEO or search engine optimization is the utilization of keywords to get more views and reception. Keywords help those searching on the internet to find exactly what they are looking for. For example, somebody may be looking for a one story house with a backyard in the suburbs. Include these keywords in the description of your videos, tags, and text headlines. All of your word usage should include all details and specific of properties so buyers looking for similar options can find your listings.

6. Standout

Sharing the same approaches as competitors will be detrimental to your real estate company. Your videos should have something new and reshing that makes your brand distinct and memorable. Standing out is important in sales related industries. You can incorporate charismatic personalities in your videos advertising what each property has to offer. Other ways you can try to stand out include: unique values, creative visuals and innovative selling points. People tend to get disinterested if content does not intrigue or entertain them. Genuineness and authenticity are also two factors that help companies standout. As long as you are not copying, or too similar to other real estate brands, your company should be easily recognizable.

7. Video Length

Real estate video marketing is bait which can influence clients to seek out a tour of homes in person. These videos shouldn’t be too long because it can cause people to doubt that your homes are not suitable options for them. Your videos should be short 1-5 minute clips that showcase the highlights of properties. This will catch the attention of buyers, and get them pumped to go on a tour.

These 7 real estate marketing tips will help your company reach more clients and reception. Videos are a great way to market your business to individuals ready to purchase a home or property.

Writer Eula Skiles writes for both Case study writing service and Assignment writer. Eula writes on topics like digital marketing and business. She is interested in guiding others in marketing and branding needs. She also writes for Gum Essays blog.